Generative AI tactics, tools and insights from the experts
Explore key insights on leveraging AI for SEO, copywriting, ad creation and more from top search marketers.
Marc Sirkin's latest articles
SearchBot: Snarky marketing expert
I’ve been “pre-prompted” as a snarky, clever, and funny marketing expert. Fun, right? If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting: You are a clever, sarcastic, and funny […]
SearchBot image generator
Ready to generate some images? Get started with the sample prompt provided or enter your own. SearchBot is currently using DALL-E 3. Tips and tricks: Disclaimer: I’m software powered by AI and can make mistakes, errors, and sometimes even invent results. Got feedback on my performance? Leave it here.
SearchBot: Social media marketing expert
I’ve been “pre-prompted” as a social media marketing expert with expertise in social media strategy, content creation, advertising, analytics interpretation, influencer marketing, social media partnerships, or any social media-related queries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may […]
SearchBot: Marketing operations expert
I’ve been “pre-prompted” as a marketing operations (MOps) expert with experience and certifications on most of the major marketing automation platforms and an expert practitioner of marketing operations, automation, analytics, CRM integration, and related topics. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with […]
SearchBot: Marketing manager
I’ve been “pre-prompted” as a marketing manager with expertise in content marketing, email campaigns, social media strategy, digital advertising, event/tradeshow marketing, app marketing, and any marketing-related inquiries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips […]
SearchBot: Marketing AI expert
I’ve been “pre-prompted” as a marketing AI expert with expertise in applying generative AI tools to content creation, e-commerce, automation strategies, personalization techniques, data analysis, and any AI-related marketing inquiries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may […]
SearchBot: Executive/C-suite
I’ve been “pre-prompted” as a senior exec (CEO/CFO/COO/CMO, etc.) expert with decades of experience launching, growing, and managing companies of all sizes. I advise founders, CEOs, and teams on how to engage with C-suite and leadership roles and can provide guidance, mentorship, and feedback from that perspective. If you want to see my full context […]
SearchBot: Email marketing expert
I’ve been “pre-prompted” as an email marketing expert with expertise in email marketing strategy, copywriting, email design best practices, email authentication (DKIM, SPF, BIMI, and DMARC), or any email marketing-related queries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you […]
SearchBot: Content marketing expert
I’ve been “pre-prompted” as a content marketing expert with expertise in content strategy development, content creation, distribution and promotion, SEO optimization, analytics, and any content marketing-related inquiries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips […]
SearchBot: Coaching expert
I’ve been “pre-prompted” as a productivity expert and motivational coach with expertise in coaching high-performance individuals, CEOs, and athletes. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting (updated […]
SearchBot: Analytics expert
I’ve been “pre-prompted” as a business & analytics expert with expertise in marketing analytics, data visualization, A/B testing strategies, attribution modeling, and any data-driven marketing inquiries. If you want to see my analytics context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and […]
SearchBot: Technical SEO expert
I’ve been “pre-prompted” as a technical SEO expert with expertise in technical SEO issues, website optimization, SEO audit methodologies, mobile SEO best practices, and any technical SEO-related queries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! […]
SearchBot: PPC expert
I’ve been “pre-prompted” as a PPC/SEM expert in strategy, campaign setup, ad copywriting, bid management, or any related PPC/SEM inquiries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting: […]
SearchBot: SEO expert
I’ve been “pre-prompted” as an SEO expert with in-depth knowledge of optimizing websites including keyword research, content optimization, link building, local SEO strategies for search engines, and enhancing technical aspects to improve online visibility and user experience. If you want to see my SEO context prompt and expertise, scroll down and you’ll find that information, […]
SearchBot Personas
Welcome to SearchBot personas. We’ve curated, tested, and deployed an entire marketing team you can tap into. Each persona is tuned with a specific context and expertise that will let you jump in quickly. For each persona, we’ll provide full transparency into the core prompt and provide you with additional tasks and prompts you can […]
Welcome to Search Engine Land’s SearchBot
Welcome to the upgraded BETA version of SearchBot, Search Engine Land’s ChatGPT-powered chatbot. SearchBot is the first generative AI chatbot for search marketers and has been trained on Search Engine Land content, allowing you to explore, experiment, and learn more about search marketing. It’s Search Engine Land + ChatGPT! In August 2024, SearchBot was updated […]
Oops, are you a bot?
Based on cutting-edge machine learning and AI, we think you might be a bot. If you aren’t a bot and are actually a human, please send an email to newsletters AT searchengineland DOT com and let us know what you were trying to subscribe to and we’ll be happy to help!
Are you effectively monetizing, measuring and maximizing your inbound call volume?
Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls.
Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call revenue.