Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
With the explosion of digital marketing, and attribution, the phone is often relegated to second-class status. However, research suggests that 60 percent of US consumers prefer to contact a business by phone after finding them online – compared to just 16 percent who prefer email and 15 percent who prefer to visit the business location. Without a call analytics platform, optimizing campaigns across channels, allocating budget, and driving revenue are difficult, or impossible.
And because of the explosion in mobile (and mobile calling) getting a handle on tracking, analyzing, and monetizing inbound phone calls is a marketing imperative that needs to be an integral part of your revenue strategy.
If you are considering an enterprise call analytics platform, this report will help you decide whether or not you need one. MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the market for call analytics platforms and the considerations involved in implementation. The 48-page report, which has been downloaded more than 2,000 times, reviews the growing market for call analytics platforms, plus the latest trends, opportunities and challenges.
Also included in the report are profiles of 13 leading enterprise call analytics vendors, capabilities comparisons, and recommended steps for evaluating and purchasing.
Explore more on
Editorial disclosure
Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.
About the author
