The search marketer’s new imperative: Capturing first-party data
Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here's what that looks like.
Matthew Mierzejewski is Senior Vice President of Search at Merkle where he is responsible for US Search (SEM, SEO) delivery, operations, product, and sales. Matt has been a contributor to multiple industry roundtables, webinars and has also served as a Google SEM Beta Lead. Matt evaluates and supports Merkle’s adoption of new industry and search engine product opportunities and creates best-practices based on key performance goals for Merkle clients. Additionally, Matt has regularly participated in interviews by Google, MediaPost, and other media outlets for his opinions on the state of the online marketing industry. Matt has also been invited to speak and participate at industry events such as SMX Advanced, ad:tech and Mediapost Search Insider Summit.
Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here's what that looks like.Matt Mierzejewski | Nov 11, 2022 at 6:00 am ET