Google Algorithm Updates
Page load time and crawl budget rank will be the most important SEO indicators in 2020
Based on my own testing, PLT and CBR are the technical aspects I believe will determine website success, or failure, in the new year.
"Do not accept ‘just’ high quality. Anyone can do that. If the sky is the limit, find a higher sky.” Max Cyrek is CEO of Cyrek Digital, a digital marketing consultant and SEO evangelist. Throughout his career, Max, together with his team of over 30, has worked with hundreds of companies helping them succeed. He has been working in digital marketing for nearly ten years and has specialized in technical SEO, managing successful marketing projects.
SEO
Ready, Set, Go! Googlebot Race
The test demonstrated Googlebot ignores rel=next and rel=prev tags; but it is worth taking a closer look at pages containing infinite scroll in future.
Commerce
Learn how to manage product unavailability without hurting your SEO
When your e-commerce site has out-of-stock products, here are strategies to manage your indexed pages and turn the customer experience into a sale.
Apple
Here’s what happened when I followed Googlebot for 3 months
This experiment uncovered no direct way to bypass the First Link Counts Rule with modified links but it was possible to build a structure using Javascript links.