Michelle Stern

Michelle Stern, Client Services Director, iProspect An expert in search and marketing research and strategy, Stern is a Client Services Director at iProspect, and has grown businesses through organic and paid search in the B2B, pharmaceutical, travel, and retail industries. In this role, she leads multiple teams and is responsible for delivering superior search results, providing strategic value to clients, driving innovation in search, and developing managers, specialists, and analysts. Part of the Aegis Media group for nearly a decade now, Stern has taught at iProspect University in London, and has provided strategic direction for Fortune 500 clients and numerous top brands, including Hewlett-Packard, ExxonMobil, Kraft, Bank of America, Johnson & Johnson, and Kellogg’s. A passionate evangelist for search, Stern writes about online marketing topics, such as social media and attribution management for various publications, including Search Engine Land and Search Marketing Standard. In addition to judging the annual Massachusetts Innovation and Technology Exchange (MITX) Interactive Awards, Stern frequently speaks at client and industry conferences such as Search Engine Strategies ,Search Marketing Expo, and Internet Retailer. Stern earned her Bachelor’s degree in Psychology from Dartmouth College.

Tracking Offline Conversions In Paid Search

Despite the black blindfold tightly cinched around my head, I desperately tried to see through it and giggled with anticipation. But then they began...