Google’s Florida update: 20 years since the SEO ‘volcanic eruption’
Dive into the 2003 Google algorithm update's seismic impact on SEO and its lasting effects on the industry.
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Mike Grehan's latest articles
The origins of E-A-T: Page content, hyperlink analysis and usage data
Discover the original sources of expertise, authoritativeness, and trustworthiness in search and what they're actually based on.
Indexing and keyword ranking techniques revisited: 20 years later
Learn how keyword-based ranking techniques have evolved – from the 'little old ladies' to the vector space model, to today.
We’ve crawled the web for 32 years: What’s changed?
A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers.