Google is shutting down websites made with Business Profiles
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform.
Nicola Agius's latest articles
Last call for Google Ads API v13
Developers using v13 must migrate to a newer version to ensure their ad campaign functionality remains unaffected.
Google is allowing select sites to delay phase out of third-party cookies
Google is phasing out third-party cookies completely this fall, but some sites will be able to temporarily re-enable them until the year-end.
Instacart to start serving ads on Good Food Holdings shopping carts
Shoppers in-store will receive ads featuring new products and personalized recommendations.
TikTok launches new ad performance measurement tools
The platform's new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey.
TikTok ‘planning to rival Amazon with major U.S. expansion’
The platform is reportedly planning to grow its ecommerce business tenfold across the U.S and Latin America.
Google Ads updates gambling and games policy
Google now accepts and runs sports betting ads in Delaware, but eligible advertisers must apply for accreditation.
GroupM teams up with YouTube, Disney and NBCU to transform streaming ads
The GroupM Ad Innovation Accelerator program is planning to transform the conventional 30-second ad spot.
Google has started phasing out third-party cookies
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.
Building a winning Facebook and Instagram strategy for 2024
These seven-step frameworks can help you create effective lead generation and ecommerce strategies on Meta platforms.
Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads
Although users have the choice to opt-out, the feature is turned on by default.
How to combine GA4 and Google Ads for powerful paid search results
Tips and tricks for getting the most out of the new version of Google Analytics to maximize your Google Ads budget and performance.
Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for optimal results.
LinkedIn ad prices surge as advertisers’ X boycott continues
Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Google Ads team facing major restructure amid automation boom
Google executive Sean Downey has revealed that the 30,000-person ad sales unit is set to undergo substantial changes.
Google Ads: Support is not being phased but ‘big’ AI improvements are underway
Google has addressed concerns about a potential withdrawal of the feature and a steep decline in customer service.
Google confirms it is testing ad copy variation in live ads
Google quietly started placing headlines in ad copy description text without informing advertisers.
Google is evaluating additional PMax brand safety controls
Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics.
Google Analytics 4 properties can now be integrated with AdSense
Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.
Google makes it easier to buy YouTube reservation ads
Google Ads has expanded its self-service purchasing system to include five additional products – with more on the way.
Marketing giant ‘admits it listens to your conversations to sell targeted ads’
Leading U.S. marketing company Cox Media Group has reportedly been pitching the "futuristic" service to brands on platforms like LinkedIn.
YouTube launches free subscription offer to boost channel growth
The promotion is designed to give viewers a taste of all the benefits offered by subscribing to your channel.
Google Ads will no longer respond to hybrid multicall requests
The platform's next move in transitioning to real-time bidding auctions for publishers will be implemented in January.
Reminder – Google is updating ad-serving requirements in the UK and Europe
If your campaigns in these regions don't meet the updated criteria, Google may stop serving your ads.
Google to investigate disapproved and limited ad issues following policy update
Marketers claim the update has been implemented through automated checks that are excessively "overarching."
Google will start phasing out third-party cookies in weeks with new feature
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally.
Google Ads rolls out extra help for business operation verification
The guide outlines reasons for business operations verification failure.
Google on maximizing PMax results and preparing for SGE
Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google's AI solutions as we head into 2024.
YouTube adds more formats for Video Reach Campaigns
VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience.
Google Ads pilots conversions account level diagnostic tab
The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance.
GA4 ramps up Protected Audiences API rollout and adds enhanced conversions
Google Analytics is improving privacy features in anticipation of third-party cookie deprecation next year.
Threads now has its own version of hashtags
Meta's latest feature, dubbed "topic tags," introduces a fresh avenue for users to explore and discover brands.
Google Analytics 4 rolls out new reports for linked 360 campaigns
GA4 now has reports for Search Ads 360, Campaign Manager 360, Display & Video 360, for easier data analysis.
X launches its ChatGPT rival: Grok
Unlike ChatGPT and Bard, Elon Musk's new chatbot can incorporate real-time knowledge into its responses.
Google is rolling out programmatic bidding for limited ads
Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.
GA4 updates explorations date range, data retention settings
Marketers will need to take action if the updates are likely to affect their Google Analytics accounts.
Google Ads gambling and games policy updated in Arkansas, Montana, New Jersey and New York
Google will start accepting and running Ads from some sports betting and lottery couriers, starting next week.
Google Ads updates Cryptocurrencies and related products policy
Advertisers will need to be certified and meet Google's specific requirements. The new policy takes effect in January 2024.
Google advertisers can now opt out of Search Network
This news follows allegations in an Adalytics report about Google's ads appearing alongside potentially harmful content.