Google announces Misrepresentation policy update
Failure to comply with the updated policy could result in the suspension of your Google Ads account.
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Yelp ad revenue jumps 13% to record $1.28 billion
Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.
Google will issue advertisers credit refunds after overcharging error
The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Full refunds aren't guaranteed for affected advertisers, but you can take steps to improve your chances.
TikTok Creative Assistant now available in Adobe Express
Advertisers no longer need to switch between platforms to access TikTok's AI-powered virtual assistant when working on creatives.
Meta advertisers can avoid 30% Apple service charge for boosted posts
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.
Google hits back at report criticizing the Privacy Sandbox
The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses.
Driving lead generation with paid media: What’s new and what’s next
What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
3 new YouTube features including live stream product tagging
YouTube is introducing live stream product tagging, post-only feeds, and the ability to upload videos and Shorts directly from mobile.
Google Analytics 4 launches new trend detection insight
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
Instacart ad revenue up 18% at $871 million
CEO Fidji Simo described Instacart as 'the best advertising platform' and credited its success to shoppable display and video ad formats.
Google Ads launches email series delivering tailored optimization advice
Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.
Microsoft Advertising Network campaigns expand to Facemoji
Brands can now connect with the mobile app's extensive audience in the U.S., the UK, Canada, and Australia.
LinkedIn launches enhanced audience insights and predictive analytics
The Media Planning API offers deeper insights into a campaign's expected reach and ROI, enabling data-led decisions for better optimization.
Google expands generative AI capabilities for automatically created assets
Google's generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.
TikTok publishes best practice guide for optimal campaign performance
The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.
Google tests Branded Local Service Ads with opt-out option
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.
Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps
We ask Search Engine Land's SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE.
Google Ads gambling and games policy updated
Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.
Pinterest announces major ad partnership with Google
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon.
Pinterest revenue rises 12% as monthly active users reach all-time high
The platform's success is attributed to a record number of ad solutions, driving improved campaign performance for brands.
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.
YouTube expands Content Takeovers to offer exclusive advertising on more inventory
Brands now have the option to pay for their ads to exclusively appear on creator channels, ensuring a 100% share of voice.
Google updates Gmail ads with new layout and ‘Sponsored’ label
The changes were introduced to make it easier for consumers to distinguish between ads and organic promotional messages.
Microsoft Copilot updates: New design, image editing tools and video highlights
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses
This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge.
Snap revenue rises 5%, after change in ad strategy
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.
Microsoft expands enhanced conversions and ad targeting capabilities
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.
Google will sunset commission bid strategies for hotel ads
Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out.
Google Ads investigating bugs impacting payment methods and credit card updates
Marketers utilizing the platform are currently facing challenges in updating their payment and credit card details.
Google investigating ‘confusing ad text’ error impacting ad campaigns
Users with time-sensitive campaigns on Google Ads are recommended to upload new assets or edit existing assets using a different label.
Google will face a new U.S. antitrust jury trial in September
The tech giant denies allegations that it abused its dominance of digital advertising technology.
Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Google ‘cannot proceed with third-party cookie deprecation’
Competition concerns about Google's Privacy Sandbox must be addressed before third-party cookies can be deprecated.
Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4
The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta's ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Google Ads introduces new simpler way to create Solutions script templates
Solutions script templates now appear in the Bulk Actions menu in Google Ads, making it more convenient to access this feature.