Microsoft updates email notification process for ad disapprovals
The tech giant has rolled out changes to give marketers quicker and more detailed information about ad disapprovals.
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Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
For the first time, integration is accessible to both GA4 standard and 360 properties.
Microsoft and Baidu Global team up for enhanced ad placement capabilities
The partnership will launch early next year in the U.S, Canada, United Kingdom and Australia markets.
Meta’s new partnership with Amazon streamlines conversion process for advertisers
The collaboration has been described as "the most significant ad product of the year."
Meta unveils five new lead generation ad tools for Facebook and Instagram
The tech giant is expanding its features to help advertisers "unlock greater performance while saving time and money."
Google updates policy to tackle abuse of its ad network
Advertisers are advised to review the updated policy to ensure your ads or listings do not violate the new rules.
Instacart ad revenue up 19%
Despite its strong performance, the online grocery retailer still reported a $2 billion GAAP net loss.
YouTube rolls out ‘For You’ feed to creators’ channels
The new feature could help brands boost viewer engagement and facilitate greater content discovery.
YouTube’s ad blocker crackdown could be breaking EU privacy laws
Permitting the use of ad blockers could greatly affect both the platform's advertisers and the sign-ups for YouTube Premium.
Best of the Bot: Write a blog post on local SEO for small businesses
A human asks Search Engine Land's ChatBot to create a blog post on the importance of local SEO for small businesses. Here's the answer.
Why this advertiser doesn’t trust Amazon Ads
"Amazon ads take credit for sales that would've happened organically!"
Google Performance Max adds new AI features
Advertisers in the U.S. will be able to use the tools to generate text and image assets for campaigns by the end of the year.
Google rolls out new shopping features to boost conversions
Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page.
Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents
The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices.
Google launches new Ad Review Center for AdSense Ad Manager and AdMob
The platform features five major changes aimed at improving the user experience for advertisers.
Google Ads Editor version 2.5 rolls out with 16 new features
The new features have been designed to simplify the editing process, give advertisers more control and improve campaign performance.
The Guardian accuses Microsoft of damaging its reputation with offensive AI-generated poll
The poll asked readers to vote on what could have caused the recent tragic death of 21-year-old Lilie James; murder, accident or suicide.
Yelp’s 12% rise in ad revenue drives record-breaking profit
Ad clicks are also up 9% year-on-year, suggesting advertisers are getting a return on their investment
5 ways Google and YouTube advertisers can protect their brands
How to stay on top of brand safety and suitability on YouTube and the Google Display Network.
Google AdSense unveils major changes to how it pays publishers
The platform has said its new approach to paying publishers offers more transparency in the media-buying process.
Google rolls out generative AI tools for product images in the U.S.
Advertisers in America can now create and edit product images in an instant using Product Studio.
Top data errors that cause Google Shopping to disapprove products
The leading causes of Google Shopping disapproving products, according to new research by DataFeedWatch.
Google Ads pop-up survey disrupting advertisers trying to pause campaigns
Advertisers have asked Google not to show the survey until after they have finished pausing their ad campaign.
Pinterest revenue rises 11%, delivering better than expected results for advertisers
The platform's number of global monthly active users also increased more than Wall Street analysts predicted.
Meta unveils ad-free Facebook and Instagram subscriptions in Europe
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.
Instagram Reminder Ads launch new features to boost reach
The platform is rolling out new capabilities to make the ad creation process easier and help marketers reach more potential customers.
Amazon’s ad services revenue rises 26%, bringing in more than $12 billion in Q3
The retail giant has attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.
Google AR beauty ads now let brands promote lip, eye products
"After interacting with AR Beauty on Google, shoppers are more likely to spend more time on the brand's site and potentially take action."
Microsoft Search and News Advertising revenue up 10% in Q3
The tech giant has reported its strongest quarter in history thanks to its continued investment in generative AI.
Google search revenue rises 11%, solid increase in total ad revenue
Alphabet Inc., Google’s parent company, is almost back in double-digit growth, indicating that ad spend is beginning to stabilise.
Google testing ads between organic results?
Sponsored posts have been spotted where the third and fifth organic positions usually run in Google's search result pages.
Google investigating Display & Video 360 issue
The issue is currently being investigated and an update is expected "shortly".
TikTok is piloting 15-minute video upload limits for select users
Creators were previously only able to upload videos with a maximum time limit of 10 minutes.
Yelp unveils enhanced ad targeting capabilities
Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy.
Google Ads turns 23: A look back at the biggest changes and advances in search
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
X is launching two new tiers of Premium subscription
Elon Musk announced that one option will be more expensive but will block all ads, while the cheaper alternative will still display ads.
Google AdSense launches related search for Auto Ads
The new feature, which is available to all publishers, helps to improve the targeting precision of ads
Google Ads rolls out stricter requirements for new certifications
Tougher exam guidelines were rolled out as the platform released three new professional certifications on Skillshop.
Google Analytics 4 adds new customization features for 360 customers
The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.
Microsoft Target CPA and Maximize Conversions move to general availability
Advertisers across all markets can now use the automated bid strategies to optimize campaigns for "maximum results with minimal effort".