Last call for Google Ads API v13

Developers using v13 must migrate to a newer version to ensure their ad campaign functionality remains unaffected.

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Google Ads API v13 will sunset on January 31, 2024.

All API requests will start to fail for those still using v13 from February 1, 2024 onwards.

Developers who have not migrated to the new version by February will experience a disruption in API access.

Why we care. API updates directly impact ad campaign functionality. Once a version is sunset, associated requests fail, risking disruptions to campaign management and optimization. Staying current ensures access to new features for efficient campaign management.

Migrate asap. To migrate to the newest version, visit the Google Ads API documentation here.

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Deep dive. Read Google’s announcement in full for more information.


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About the author

Nicola Agius
Contributor
Nicola Agius is the Director of SEo and Discover at Reach PLC. Previously, she was Paid Media Editor of Search Engine Land from 2023-2024. She covered paid media, retail media and more. Before this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company's editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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