Nikki Lam

Nikki Lam is a seasoned earned media leader who has helped elevate the online presence of global brands like Adobe, Lenovo, Samsung, Under Armour, Levi’s, T-Mobile, Office Depot, American Airlines, Western Union, SoFi, and more.

As SVP, Head of Earned Media at NP Digital U.S., she oversees the agency’s Organic & AI Search, Content, Digital PR, Influencer Relations, and Organic Social offerings. She leads a growing team of strategists, and partners with clients and internal teams to pitch, shape, and deliver award-winning programs for NP’s enterprise and Fortune 1000 roster.

A contributing author to Search Engine Land, member of the SMX Programming Committee, course instructor at the Digital Marketing Institute, speaker at brightonSEO, contributor to Neil Patel webinars, and creator of ongoing social media industry update videos, Nikki is committed to practical thought leadership and an open dialogue about how search, digital PR, and social continue to evolve.