Olga Zarr is the founder of SEOSLY and an independent SEO consultant with 13+ years of experience. She started SEOSLY in 2020 after more than 7 years in agencies, where she led SEO projects for major global eCommerce brands.
She specializes in technical SEO, in-depth audits, on-page optimization, and complex site migrations. Her current focus is on the intersection of SEO and AI—how they influence each other and how AI can enhance or disrupt search visibility.
Since launching SEOSLY, Olga has audited hundreds of websites, helped sites recover after algorithm hits, and built long-term strategies rooted in data and impact. She’s also a long-distance runner who brings the same mindset to SEO—disciplined, consistent, and focused on progress.
She shares practical SEO insights through her
SEO newsletter,
YouTube channel,
SEO podcast, and the SEOSLY blog, with real-world audits, technical breakdowns, and analysis of how AI is changing search. When she’s not deep in an audit or exploring a new tool, she’s probably out running or testing how AI sees the web.
