Rae Hoffman

Rae Hoffman aka "Sugarrae" is an affiliate marketing and SEO veteran with over 20 years of digital marketing experience, later putting her talents to work in the real estate industry, Rae is the founder of Roots & Wings Realty Group and the Owner of AMI House Buyers.


How To Identify Industry Specific & Mainstream Media On Twitter

Need authority links? Twitter is one of the best ways I’ve found to get your site (or yourself as the case may be) on the radar of the journalists who decide what topics and websites are discussed (and linked to) in mainstream media. Interacting with the folks who report on your chosen industry on Twitter […]


What’s A 404 To Do?

Have you ever written a blog post or an article and after publishing it, gotten an email telling you that one of your links is broken? It happens to all of us once in a while. But what happens to the links that slip through the cracks and remain broken? They become unused link juice […]

Google Algorithm Updates

Don’t Call Me Linkbait

When use of the phrase “linkbait” first started to achieve critical mass, some dismissed it as nothing more than a fad that would be dead in a year. Some truly understood linkbait and tried to explain it while some of those who grasped it ran with it and went on to profit from it (and […]


Link Development Tool Shortcuts For Firefox

A few weeks back I did a post on my blog about creating Firefox quick search bookmarks. I was surprised at how well received it was, though I think people were most pleased with the fact that I had created a download of a very small selection of the large list of SEO related Firefox […]


Public Relations: The Other Important PR In Link Development

Link development, before search engines polluted the process into a currency for search engine rankings, was all about promotion. Links were simply a natural side effect of promoting your website. And one of the most tried and true methods of promotion is PR (as in Public Relations, not Pagerank). “The American Heritage Dictionary defines PR […]


How Depending on Quality Content Can Actually Cost You Links

“Content is king.” If you’re like me, you’ve heard that phrase more times than you can count. And for the most part, it’s true. Truly unique content can make or break your link development campaign. If you have it, you’ll find attracting quality links takes minimal effort for exceptional results. Without it, you’ll find link […]

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