Rick Backus

Rick Backus


About Rick Backus

Rick Backus is the CEO of CPC Strategy. As an industry expert on ecommerce and retail search, he has spoken at national conferences including IRCE, SearchLove, and SES. Today, Rick focuses his efforts on being the industry authority on the Google Product Listing Ads program.

Rick Backus's latest articles

Google Ads

Google Shopping Campaigns Are Now Live — How To Get Started

Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created. They make creating PLAs more transparent within AdWords and give advertisers more control, allowing them to view more product information with […]


Are You Ready For The New Google Shopping Campaigns?

This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for Google. This will revolutionize how you create Google product ads. So, how […]

Google Ads

Product Listing Ads: Five Tips That Increase Conversions

Google Shopping scored best in class in our latest rankings of comparison shopping engines. How can you get more revenue out of it? Read on for our five tips to increasing the conversion rate of your Product Listing Ads. 1. Please The Feed Your Google Shopping product data feed is the most important element of […]


Google Drops Its Veil At Times, Reveals Ecommerce Ambitions

Google has been dropping lots of hints lately about their desire to become not just a leader in advertising, but a leader in  ecommerce as well. A recent Forrester report claims that 30% of all online shoppers start their product research at Amazon.com is just fuel to the fire. Google is trying to combat that […]


A Google Marketplace? New Google Shopping Is One Indicator

Imagine if Mall of America had unlimited space and let all merchants setup shop for free. Now imagine if Mall of America abruptly changed their business model and told each merchant they would have to pay rent based on how much foot traffic each of their stores get. This is a reality online merchants face after […]


Google Shopping: 7 Advanced Tips & Strategies For Merchants

The new Google Shopping is based off of your typical paid comparison shopping engine, such as Pricegrabber, Nextag or Shopping.com. It’s a move that presents significant opportunity to the merchants who chose to stay and play in the market-rate CPC program, with no minimum CPCs. Many small merchants and some SEOs have shown their disgust […]

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