Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors.
Columnist Russell Savage shows how you can integrate information from IBM Watson's API into your AdWords scripts to get keyword information from webpages.
Columnist Russell Savage shows how you can use the Google Maps Distance Matrix API to get traffic data and use this information to customize your paid search ads.
Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.
Ready to put on your mad scientist hat? Columnist Russell Savage provides a tutorial on how to create wrappers for external API calls -- in this case, the Huffpost Pollster API.
Columnist Russell Savage shows us how to build an MCC-level AdWords Script that will find and delete your "dud" keywords.
Columnist Russell Savage explores a few ways AdWords scripts can help you manage and update ad customizers.
While popular, an Alpha Beta campaign structure can be cumbersome to maintain — so columnist Russell Savage created AdWords scripts to help make this campaign management style more efficient and less labor-intensive.
No matter how good your scripts, they're still vulnerable when other things go wrong. Columnist Russell Savage explains how to safeguard your work.
In this helpful how-to, columnist Russell Savage explains how to use the Google Prediction API in conjunction with AdWords scripts to glean insights about your PPC data.
AdWords scripts now support bulk uploads to your accounts, and columnist Russell Savage shows how you can use this new functionality to create campaigns, modify accounts and more.
In this helpful how-to, columnist Russell Savage explains how to integrate Google Calendar with AdWords to monitor your campaign start and end dates.
If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started tinkering around before she left for the summer. […]
Contributor Russell Savage recaps Mark Munroe's presentation at SMX East, in which he discussed common SEO disasters, as well as ways to detect and prevent them.
Using AdWords scripts to automatically generate reports will allow you to spend that time performing account optimizations.
Writing reusable code is something all developers strive for. Any developer worth his/her salt is continuously building a library of reusable code snippets to use in future development. You don’t need to re-invent the wheel each time a common problem is encountered because you can use the code you’ve already written. It also makes legacy […]
So far, many have dismissed AdWords scripts as a toy that you can only use for small AdWords account setups. There are some ways to build out larger script frameworks that span multiple accounts, but it is clunky and still requires you to install a snippet of code into each account. Worse yet, if you […]