How Google’s recent changes affect higher education websites
College websites are often large, decentralized and unwieldy so it's important to create a centralized SEO strategy to build non-branded organic traffic and leads.
Ryan Johnson is an award-winning SEO practitioner and digital marketer. For more than a decade, Ryan has provided digital and traditional marketing and SEO advice to B2B and B2C clients across the spectrum, from small non-profits to Fortune 500 brands.
The explosion of PAA: Answering questions is the new way to dominate search
Quality answers in plain language land in Google’s answer box and “People Also Ask.” Here's how you can improve your website’s chances as a featured snippet.