Ryan Johnson is an award-winning SEO practitioner and digital marketer. For more than a decade, Ryan has provided digital and traditional marketing and SEO advice to B2B and B2C clients across the spectrum, from small non-profits to Fortune 500 brands.
College websites are often large, decentralized and unwieldy so it's important to create a centralized SEO strategy to build non-branded organic traffic and leads.
Quality answers in plain language land in Google’s answer box and “People Also Ask.” Here's how you can improve your website’s chances as a featured snippet.