Selena Narayanasamy

Selena Narayanasamy is primarily focused on organic search tactics and strategies, and passionate about breaking down barriers between different specialties and disciplines in the digital marketing space.

SEO

Avoiding The Keyword Research Checkmate

Chasing after one specific keyword set can not only be frustrating, but also inefficient. The marriage of keyword research and content can result in strong, targeted pages that perform, reach the ideal demographic, and result in conversions — if you’re willing to test and think “outside the box.” Targeting keywords solely because they have a high […]

Social

6 Ways To Integrate Your On-Site & Social Efforts

Since search and social have had more of a convergence, the idea of the “hub” has become stronger, providing one main place to drive your existing audience and capture their attention. Most marketers or brands make the mistake of having social media be their “go to” place and they neglect any semblance of a strong blog or […]

Google Algorithm Updates

How Social Signals Could Potentially Influence Local Search Results

For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results. A lot of smaller local businesses aren’t blessed with an extremely large marketing budget and could have potentially resorted to tactics […]