While the final score matters, any coach will tell you that the more granular stats — RBIs, home-runs, sacrifice flies, errors – provide the insight needed to drive a team’s performance. Similarly, B2B marketers need a mix of keyword performance indicators (KPIs) to truly make their campaign a winner. Why Granularity Matters In B2B The […]
B2B marketers often preach about how B2B marketing is unique, and that advertising to businesses is very different from consumer focused advertising. And while there is truth in that argument, B2B marketers should be wary that leaning on their “uniqueness” too heavily can adversely impact their PPC campaigns. Granted, there are a number of ways […]
Despite the economic quagmire we’re in, consumers’ brand expectations are up – especially when it comes to corporate responsibility. Given that, marketers should capitalize on these expectations by leveraging their corporate responsibility initiatives as a means to boost brand reputation in the search results. Why you should care In slower economic periods such as we’re […]