eMarketer recently published an article titled The Online Video Advertising Picture Clears Up which forecasts that online video advertising will represent 4.3% of online spend and 1.6% of television advertising spend this year, growing to 11% and 5.5% respectively by 2013. While these figures seem small, to achieve them requires 30% to 40% annual growth, […]
Last month, I gave the keynote presentation at the Data Publishers Association (DPA) meeting in London. The DPA is made-up primarily of directory publishers: Yellow Pages, B2B directories, Classifieds, etc., and the topic for the conference was how video can drive online revenues for Internet Yellow Pages (IYP) and other directory sites. Other presenters included […]
Let’s face it – unless you are YouTube or Hulu, you are looking for ways to build audience and streams to capture more in-stream advertising dollars. Nowhere is this truer than in the news market where CNN, the leading online news site, has a 1.2% market share in streams (Nielsen), and is selling-out 100% of […]
In continuing with my theme of online opportunities for local media companies, I thought I would explore market dynamics within the online radio sector for this post. According to Borrell Associates, local online advertising is expected to grow at 8% this year while broadcast radio advertising dollars are forecasted to contract by 15.1%. As with […]
Grant Crowell, of ReelSEO and GC Interactive, published a whitepaper this week discussing the newspaper industry’s opportunity to tap into the increasing popularity of video consumption as a means to drive incremental site engagement and revenue streams. Full disclosure – my company, EveryZing, funded the research, however the findings, recommendations, and editorial content are all […]
We are about to lose one of our most valuable national treasures: The news archive. Most experts recommend that tapes be converted to digital format within 5 to 10 years of being recorded and estimate the shelf life of magnetic tape at 15 years, perhaps longer if stored at a constant 21 degrees Celsius and 40% […]
There have been several recent announcements surrounding the application of speech-to-text analysis in consumer search settings. Google announced its Political Gadget, enabling visitors to search the spoken word of content within YouTube Presidential candidate’s channels. Adobe plans to include speech-to-text features in future versions of its video authoring applications, such as Premier. Sites such as […]
In a May 1st post to this column, my colleague Tom Wilde questioned whether direct response or brand marketing would lead the inflow of dollars to the online video advertising market. While both forms of advertising are potentially applicable to what is expected to be a $4B (eMarketer) to $7B (Jupiter) market by 2011, a […]