Contributor

Tom Schmitz

About Tom Schmitz

Thomas Schmitz is a longtime digital marketing professional who works with startups, SMBs, enterprise, media and not-for-profit organizations. Regarded as an expert in inbound and content marketing, search engine optimization and social media, Tom's an innovative growth creator and turnaround specialist. Follow Tom at @TomSchmitz.

Tom Schmitz's latest articles

SEO

SEO Copywriting Tips: Optimizing For Multiple Keywords On One Page

When you began learning SEO, someone probably told you not to optimize a webpage for more than two or three queries. At the 101 level, treating each keyword with the same reverence makes a lot of sense. It is easier to teach and execute. Now, at the 303 level, we want to wring out every […]

Tom Schmitz | Aug 18, 2011 at 12:24 pm ET

SEO

Key Principles To Follow When Examining Keyword Difficulty

Understanding keyword difficulty will help you to choose which queries to compete for, both now and in the future. It comes down to three things. Competition. The number of pages indexed by a search engine for a query. Authority. The ranking strength of a webpage as determined by incoming links to the page and the […]

Tom Schmitz | Jul 21, 2011 at 9:27 am ET