Tom Schmitz

Thomas Schmitz is a longtime digital marketing professional who works with startups, SMBs, enterprise, media and not-for-profit organizations. Regarded as an expert in inbound and content marketing, search engine optimization and social media, Tom's an innovative growth creator and turnaround specialist. Follow Tom at @TomSchmitz.

9 SEO Quirks You Should Be Aware Of

They say the devil is in the details. When it comes to search engine optimization, those details include some important quirks you need to know...

What’s In Your 2013 SEO Playbook?

I’ve thought about writing my 2013 SEO game plan since I hit the submit button for last year’s version. The problem is, since when my...

7 Tricks To Take The Scary Out Of SEO

Does your company use SEO for online marketing guidance? If you are a regular Search Engine Land reader, I suspect you will answer with something...

Are You A Strategic SEO Thinker?

Today, I want you to think about how a set of search engine optimization recommendations may be perfect for one website while lacking or wrong for...

What Is Search Engine Ranking Authority?

Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column this month....

11 Considerations For International SEO

When you think about International SEO, it is easy to imagine Global 2000 companies with offices and employees around the globe. It can be equally...

An SEO Playbook For 2012

Search Engine Optimization is growing up. I am not ready to say the Wild West SEO days are completely eradicated, but in 2011 good search engine...

Hard Thoughts About SEO & Link Bait

Is creating link bait good SEO? Emphatically, yes! If it does not get links it is not link bait. If it does, then people are finding value, which is...