Analytics & Conversion
How To Build A Macro To Download Webpages With Excel
When conducting research, it’s not uncommon to perform repetitive tasks like downloading a group of webpages. A favorite tool I use to automate...
Tom Schmitz
Thomas Schmitz is a longtime digital marketing professional who works with startups, SMBs, enterprise, media and not-for-profit organizations. Regarded as an expert in inbound and content marketing, search engine optimization and social media, Tom's an innovative growth creator and turnaround specialist. Follow Tom at @TomSchmitz.
SEO
Survival Tips For Becoming An In-House SEO
As my friends know, in January, I became an in-house SEO. Now that I have a few weeks under my belt, I thought I’d discuss some of the...
SEO
Have You Considered Privacy Issues When Using Robots.txt & The Robots Meta Tag?
Understanding the difference between the robots.txt file and Robots <META> Tag is critical for search engine optimization and security. It can...
SEO
9 SEO Quirks You Should Be Aware Of
They say the devil is in the details. When it comes to search engine optimization, those details include some important quirks you need to know...
SEO
What’s In Your 2013 SEO Playbook?
I’ve thought about writing my 2013 SEO game plan since I hit the submit button for last year’s version. The problem is, since when my...
Google: SEO
2012 Year In Review: Important Shifts In Google SEO
During the last 12 months (November 2011 to November 2012), SEO professionals have witnessed stunning changes from Google that impact SEO. Reputation...
SEO
7 Tricks To Take The Scary Out Of SEO
Does your company use SEO for online marketing guidance? If you are a regular Search Engine Land reader, I suspect you will answer with something...
SEO
Understanding SEO Friendly URL Syntax Practices
Poor URL structure is a frequent SEO issue, one that can impair rankings, keep pages out of the search engine indexes, and suck ranking authority...
Content
SEO Basics: When Your Domain & Homepage Are Not The Same
Recently, I ran an audit on 56 music industry websites and received a startling result. Sixteen sites, 28.6%, forward people from their domain name...
What Everyone Needs To Know About Good, Bad & Bland Links
Links are always a popular topic, and this year has proven no exception including Penguin, links vs. social media, negative SEO and disavowing links....
SEO
Are You A Strategic SEO Thinker?
Today, I want you to think about how a set of search engine optimization recommendations may be perfect for one website while lacking or wrong for...
SEO
What Is Search Engine Ranking Authority?
Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column this month....
SEO
11 Considerations For International SEO
When you think about International SEO, it is easy to imagine Global 2000 companies with offices and employees around the globe. It can be equally...
SEO
How To Create An SEO Positive Company Culture
My message today is to tear down the walls: not the ones in your website but in your company, between and within divisions. Too many businesses,...
SEO
Everything You Need To Know About SEO Web Structure & Internal Links
Website structure and internal linking is one of the most inconsistent topics within search engine optimization. Not only are SEO practitioners...
SEO
Search Rankings are Dead: Long Live Search Placements
It’s a new year. Somebody needs to declare something dead. Recently, I gave a presentation on Google’s Search+ in which I said ranking reports no...
SEO
An SEO Playbook For 2012
Search Engine Optimization is growing up. I am not ready to say the Wild West SEO days are completely eradicated, but in 2011 good search engine...
SEO
How Celebrity & Authority Change Link Building In SEO
Search engines want to populate the results with quality content written by experts as acknowledged by other Internet users. Documents with links...
SEO
How To Take Your Keyword Research To A Higher Level
Good keyword research is laborious. So is it no wonder that once you understand the basics, you may be tempted to use whichever tool you have at hand...
SEO
Hard Thoughts About SEO & Link Bait
Is creating link bait good SEO? Emphatically, yes! If it does not get links it is not link bait. If it does, then people are finding value, which is...