Thomas Schmitz is a longtime digital marketing professional who works with startups, SMBs, enterprise, media and not-for-profit organizations. Regarded as an expert in inbound and content marketing, search engine optimization and social media, Tom's an innovative growth creator and turnaround specialist. Follow Tom at @TomSchmitz.
When you began learning SEO, someone probably told you not to optimize a webpage for more than two or three queries. At the 101 level, treating each keyword with the same reverence makes a lot of sense. It is easier to teach and execute. Now, at the 303 level, we want to wring out every […]
Understanding keyword difficulty will help you to choose which queries to compete for, both now and in the future. It comes down to three things. Competition. The number of pages indexed by a search engine for a query. Authority. The ranking strength of a webpage as determined by incoming links to the page and the […]