How much martech should PPC marketers actually use?
The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.
Wijnand Meijer is the co-founder and CEO of TrueClicks, a software company that aims to set and raise the PPC quality standard by providing independent auditing, monitoring and recommendations to agencies and advertisers. He's been a paid search practitioner since 2006, gained eight years of agency experience at iProspect and is a regular speaker at events like SMX and Hero Conf. He's probably best known for his 16-part "Complete AdWords Audit" blog post series, first released between 2013 and 2016. Finally, he has been named one of the Top 25 Most Influential PPC Experts by PPC Hero in 2015, 2016 and 2017.
The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.
Wijnand Meijer | Mar 28, 2019 at 10:36 am ET