Contributor

Wijnand Meijer

Co-founder

Company

About Wijnand Meijer

Wijnand Meijer has been a paid search practitioner since 2006 and is probably best known for his 16-part "Complete AdWords Audit" series. After eight years agency-side at iProspect, he co-founded TrueClicks, a PPC management platform that gives agencies and advertisers independent auditing, monitoring, and automation. He's a regular speaker at industry conferences and has been named one of the Most Influential PPC Experts multiple times since 2015.

Wijnand Meijer's latest articles

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PPC

The 4-step health check for your target ROAS and CPA

Your bidding strategy is only as good as the targets behind it. Validate them with practical formulas and real campaign data.

Wijnand Meijer | Jul 22, 2026 at 8:00 am ET

PPC

The PACT framework for PPC: How to move beyond ‘it depends’

Not all PPC questions are equal. Learn how to match your response to the question type using process, data, context, and trade-offs.

Wijnand Meijer | Apr 15, 2026 at 10:00 am ET

Platforms

How much martech should PPC marketers actually use?

The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.

Wijnand Meijer | Mar 28, 2019 at 10:36 am ET