Baidu Testing Facial Recognition Search; Similar To Google’s “Search By Image”

The most popular search engine in China, Baidu, is reportedly working on a new image search feature for facial recognition.

Searchers can upload an image of a face and Baidu will try to return other photos of the same person, with information on the name of the person. There are reports that the feature works well with celebrities but not unknown or not-well known people.

I tested this with my own image and it does return a match for me.

Google does have a similar feature named Search By Image that has been around since June of 2011. Google also does have a feature in Google+ named “Find My Face” that helps users locate images of themselves.

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Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.