Bing Ads Showing Twitter Followers In Ads

Bing and Twitter have had a partnership dating back to the ancient days of 2009 and have renewed their deal to feature tweets in the search results every two years since. Now, Bing Ads is testing out an integration to show the number of Twitter followers advertisers have within their ads. The test, first reported […]

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Bing and Twitter have had a partnership dating back to the ancient days of 2009 and have renewed their deal to feature tweets in the search results every two years since. Now, Bing Ads is testing out an integration to show the number of Twitter followers advertisers have within their ads.

The test, first reported by The SEM Post, resembles Google’s social annotations which show an advertiser’s Google+ followers.

Bing Ads Twitter integrationWhile Bing and Twitter have remained steady partners all these years, Google’s access to Twitter’s firehose ended in 2011, effectively causing the shutdown of Google Realtime Search.

Bing’s social annotations test appears to be global on desktop and tablet results.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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