Bing’s “Search Wave” Showcases Search Volume For 2016 Presidential Candidates

Bing is gearing up for tomorrow’s Super Tuesday state primaries with the launch of its new “Search Wave” feature, a search tool that showcases search volume for each of this year’s presidential candidates.

Building on the Bing Elections that rolled out in December of last year, Bing says the new election feature provides a “window into public search interest for each candidate.”

The new feature offers at-a-glance candidate search numbers overall, as well as the ability to break down candidate search volume by state, age and gender.

Here’s a look at the “Search Wave” feature, filtered by state and party:

Users can also drill down to see overall search volumes for individual candidates:

Powered by its Bing Predicts technology, the “Search Wave” feature is part of the site’s broader election experience, which includes candidate pages, a political index and an election timeline. Users can access the tool by searching on Bing for “candidate search volume.“

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.