Bing News Adds “Smart Labels” For Mobile, Making It Easier To Find Related Headlines

Located at the bottom right corner of a news story, the new "Smart Labels" help users explore connected articles.

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Bing News announced today it has rolled out a new “Smart Labels” feature for mobile that links articles by key topics, helping users explore related headlines.

The Smart Labels will appear at the bottom right corner of a news story; “advanced technology” enables them to deduce the primary topic of the story and how it relates to other news stories.

Users can click the Smart Label to explore more headlines related to a specific topic.

[pullquote]We’re offering a way to quickly understand how individual news articles relate to a bigger picture just by skimming headlines across different news topics.[/pullquote]

Bing offered the following example, showing how users can navigate from a headline about Putin to a related headline concerning gas pipelines, and from there to the Turkish Stream, Russian Pipeline and Black Sea.

Bing News “Smart Labels”

Bing News smart labels


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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