comScore Search Share For February: Bing Grows (Yet Slows) And Yahoo Declines Again

The financial analysts were busy yesterday pushing out the comScore search market share data for February, which officially comes out later today. What the data show is: Google regaining some share “lost” in January and continued gains by Bing, albeit at a somewhat slowing pace.

Yahoo lost some share again and so did Ask, while AOL was “stable.” Yahoo’s search losses, attributed by the search team there to lost “default” toolbar and other similar deals, is now a kind of chronic, month over month phenomenon — a decline in slow motion. I might also argue it reflects a weakening of Yahoo’s brand in connection with search over time.

The combined “search alliance” share (MicroHoo) is “flat” at 28.3 percent, according to the comScore figures. Here are the February share data as presented:

• Google: 65.5 percent
• Yahoo: 16.8 percent
• Bing: 11.5 percent
• AOL: 2.5 percent
• Ask: 3.7 percent

For comparison here are the January comScore share data:

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.