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Google 2016 candidate searches now include campaign funding details & search trends

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Google announced today new election-related search results adding campaign funding details for candidate-specific searches, as well as candidate search trend comparisons.

Now, searches for a specific candidate, along with the term “campaign finance,” will return campaign finance information from the Center for Responsive Politics.

[blockquote cite = “Google Search Blog”]Today, working with one of the most respected data sources in the industry, the Center for Responsive Politics, we’re making presidential campaign finance information easy to access and understand, right from Google Search.[/blockquote]

The campaign funding insights include the breakdown of money donated by SuperPACs versus individual donations, along with which industries have made the largest contributions.

Google election campaign finance info

Google has also added search trends to candidate-specific searches: “When you search for a given candidate you can see how others have searched for them and their opponents over time.”

Google election candidate search trends

In January, Google introduced its 2016 election candidate cards and later expanded the candidate card information to include primary voting reminders.

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Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.