Reddit introduces business analytics tools and AMA ads
Reddit's new tool and ad format provides a new type of access to authentic conversations among the platform's 100 million daily active users.
Reddit today announced two significant product launches: a trends analysis tool for businesses and a new advertising format for its popular Ask Me Anything (AMA) sessions.
Reddit’s new business-focused offerings come as the platform hits major growth milestones, including its first time exceeding 100 million daily active users and reaching profitability.
The details. The new Reddit Pro Trends tool, available within Reddit Pro’s free suite, allows businesses to:
- Track real-time conversations about their brands, products, and industry trends.
- Visualize conversation volume across Reddit communities.
- Monitor discussions across approximately 100,000 “smart” keywords.
- Access a feed of relevant conversations.
- Soon view related keyword suggestions.
Why we care. These new capabilities allow for monitoring real-time conversations about your products and directly promoting Q&A sessions, essentially helping you access communities that are actively discussing your market segment. The new AMA ad format, especially, provides a structured way for you to participate in these conversations rather than just observe them.
Between the lines. Early adopters like Wayfair and the NBA tested Reddit Pro Trends, with participating businesses seeing a 12% increase in post creation. Smaller companies like Nudge Security and Van Votz, also tested the analytics tool, using it to find niche audiences.
What’s next. The new AMA Ads format lets businesses promote Q&A sessions directly through Reddit’s ad dashboard, complete with RSVP tracking capabilities.
Bottom line. These launches reflect Reddit’s strategic push to monetize its massive user base while providing value to businesses looking to tap into authentic community discussions.
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About the author
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.