Google AdWords Debuts Local Forwarding Numbers For Call Extensions

Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are now available in many areas. Local forwarding numbers use the same same area code as the businesses’ phone number or an area code within the same region. “We understand that many businesses can […]

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Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are now available in many areas.

Local forwarding numbers use the same same area code as the businesses’ phone number or an area code within the same region. “We understand that many businesses can benefit from featuring ads with local numbers, since people are more likely to call a number with a recognizable area code,” the company wrote in the notice.

The change will take effect in early November. Ads with call extensions set up to use a local number will automatically start showing a local Google forwarding number if available. Advertisers are encouraged to review and change current call extensions to either a toll-free number or a local number depending on which is best suited for the business.

If a local forwarding number is not available in your area, ads will continue to show a toll-free Google forwarding number. You can learn more here in the support center.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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