Sign up for our daily recaps of the ever-changing search marketing landscape.
Circle Of (Search) Life: Google Brings Catalogs Back To The Web
Google Catalogs, a service that Google resuscitated last year on tablets, is coming to the web as part of Google Shopping.
Actually, “coming back to the web” might be more accurate. Google offered catalog search on the web as early as 2001, and then abandoned it in 2009 due to low usage.
The new version of Google Catalogs is admittedly different, though — it’s browsable, not searchable. Beginning at www.google.com/catalogs, shoppers can browse by brand name, category or use Google’s list of Featured catalogs. As best I can tell, there are several hundred catalogs in the system.
Retailers that want to add their catalog can contact Google for consideration.