The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Topic: Retail
ChatGPT and Google AI favor large retailers in shopping answers
Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far less difference.
Google Ads adds new tools to drive and measure in-store sales
Google Ads is making it easier for multi-location businesses to reach nearby customers and measure the campaign in-store sales.
Temu revenue and usage statistics
Discover the latest Temu revenue and usage statistics for. Learn about Temu's monthly active users, downloads, market share, and more.
Shein revenue and usage stats
Latest Shein statistics: 2026 revenue, downloads, market share, and adoption rates for the fast-fashion retail giant.
New Google help doc details Deal Ends annotations for Shopping ads
A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.
Google confirms Local Inventory Ads will be enabled by default
Google has confirmed that Local Inventory Ads will be enabled by default for all Shopping campaigns starting Aug. 31
AI referrals to travel sites surge 194% as engagement rises: Adobe
AI-referred travelers spend 70% longer on sites, engage 21% more, and bounce 41% less as the conversion gap continues to narrow.
OpenAI launches product feed ads in Ads Manager beta
OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.
How to find and get SEO clients: 19 tips from an agency owner
Want more SEO clients? An agency owner will teach you how to capture SEO leads with smart outreach techniques and turn them into satisfied clients.
Google’s product packs are now a primary sales channel. Here’s what the data shows
Analysis of 63,000+ merchants reveals what separates brands winning traffic from product packs versus those just showing up.
Apple is bringing ads to Apple Maps this summer
The long-awaited Apple Maps ads move opens up a new high-intent, location-based advertising channel on Apple's popular mapping apps.
Google expands its Universal Commerce Protocol to power AI-driven shopping
Google’s UCP update shifts shopping to AI-agents, where product data — not just ads — will determine visibility and sales.
Google launches dedicated Merchant Center hub for agencies
Agencies can now use a single login to monitor all merchant clients — with proactive alerts designed to catch issues across accounts early.
What industry data reveals about the impact of Google’s AI Overviews on paid search
Google’s AI Overviews aren't just a visibility problem, they're a revenue one. Here's what Adthena data reveals about CTR and CPC impact.
Google launches Universal Commerce Protocol for agent-led shopping
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
Google to require separate product IDs for multi-channel items
Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products if core attributes differ.
Shopify launches Product Network to blend items across merchants
Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.
Google Shopping Ads now show merchant location labels
Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, helping drive more local foot traffic.
Google tests regional member pricing in Shopping Ads
Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty prices, helping retailers localize promotions.
How AI Overviews are impacting ad position and the fight for top spot
Ad position is critical. New data reveals how Google AI Overviews affect paid search visibility and CTR.
How Google’s AI Overviews are accelerating change in paid search
Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.
Google tests Brand Profiles in Merchant Center Next
Google is testing Brand Profiles in Merchant Center Next, giving retailers new ways to showcase their story, values, and offers directly in Search.
Microsoft Ads launches Supplemental Feeds to streamline product updates
Microsoft Ads has launched Supplemental Feeds, letting merchants update product details quickly without re-uploading entire catalogs.
Google to retailers: Use AI to win the longer holiday season
Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline.
Google Ads adds loyalty features to boost shopper retention
Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.
Black Friday PPC strategy: Your AI search playbook
How leading retailers use search intelligence to navigate AI overviews, optimize shopping ads, and win market share.
Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back
Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting momentum elsewhere.
How Google AI Overviews are changing the PPC game
AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and how fast.
The future of ecommerce search: Insights from 200+ retailers
This report reveals how AI-driven search is transforming ecommerce and turning more searches into sales.
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
Amazon’s 2025 title policy update: Key changes and implementation guide
Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings.
6 tips for successful ecommerce search campaigns
From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.
Google reshapes in-store shopping with AI-powered comparisons
Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.
Google Lens for in-store and local shopping
Now just point and shoot a photo and get prices, reviews, product details and more while looking at products in a retail store.
Get ready for 2025 with insights from industry leaders
The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.
The top 100 consumer products this holiday season, according to Google
Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.
Amazon Today: A new frontier for brick-and-mortar
How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.
Winning the 2024 holiday retail season: A macro approach
Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors.
Key SEO, UX and CRO tips to boost brick-and-mortar retail sales
Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO principles boost in-store conversions.