Google Health Close To Launching?

Philipp Lenssen and Tony Ruscoe at Google Blogoscoped have noted that the login page for Google Health is now live, although the service itself is not (and www.google.com/health currently redirects to the Google Coop page about health).

Gabriel Stricker, Google spokesperson, told us:

“We’re very interested in working on products in the area of health, and we’ve been blogging and speaking publicly about this for some time. While we have no additional information to share right now, we hope to in the future.”

At the Web 2.0 conference in October, Marissa Mayer, Vice President, Search Products & User Experience, said that Google Health would be launching in early 2008, so this login page may be a sign that things are on schedule.

We’ve been hearing about Google Health since early 2006. Google blog posts give some insight on the types of things Google is interested in regarding health-related information.

In Fall 2007, Microsoft launched Health Vault, which includes both storage of medical records and a health-specific search engine.

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About The Author

Vanessa Fox

Vanessa Fox is a Contributing Editor at Search Engine Land. She built Google Webmaster Central and went on to found software and consulting company Nine By Blue and create Blueprint Search Analytics< which she later sold. Her book, Marketing in the Age of Google, (updated edition, May 2012) provides a foundation for incorporating search strategy into organizations of all levels. Follow her on Twitter at @vanessafox.