Google help document adds author markup best practices
Make sure to verify that you are following these new best practices to ensure your rich results show properly in Google Search.
Google has added a new section to the Article structured data documentation for author markup best practices. As a reminder, Article structured data can be added to your news, blog, and sports article page and can enhance your appearance in Google Search results.
Author markup. Google said in this new section “to help Google best understand and represent the author of the content, we recommend following these best practices when specifying authors in markup.”
New best practices. The new best practices include these points:
- Include all authors in the markup
- Specify multiple authors when applicable
- Use the additional fields that is available to you
- Only specify the author’s name in the author.name property
- Use the appropriate author type
Google also shares some examples of how to implement these best practices.
Why we care. If you are using Article markup, make sure you are following these new documented author best practices. It may help your articles show up for article rich results and drive higher engagement and clicks from the Google Search results.
Related stories
About the author
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.