Apple

Google Is #4 In China As It Continues To Lose Market Share

Google China LogoGoogle continues to lose marketshare in China after pulling out of China years ago.

New market share reports from Marbridge Consulting puts Google in forth place in terms of search market share. Google trails Baidu, Qihoo 360, and Sogou with only 4.72% share in China. Baidu has 72.97%, Qihoo 360 has 9.64% and Sogou has 7.83%.

TheNextWeb adds that Google Maps also dropped, now in the 6th position based on China market share. The reason for the drop on the maps side is because of Apple dropping Google Maps in iOS 6 for their own mapping application.

Here is the search market share report from Marbridge Consulting:

China Search Market Share

Related Stories:

Explore more on

Apple Baidu Brave China Chinese Google Google China Google Maps Internet real-name system in China IOS 6 Microsoft Qihoo 360 Sogou Turkey Yandex
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.