Google Local Ads In Google Earth

Brad Geddes has spotted Google Local ads within Google Earth. We know Google has tested local ads within Google Maps in the past, more than just once. But I have never seen reports of Google Local ads within Google Earth, Google’s desktop based mapping system. A search in Google Maps on Utica, NY hotel brings […]

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Brad Geddes has spotted Google Local ads within Google Earth. We know Google has tested local ads within Google Maps in the past, more than just once. But I have never seen reports of Google Local ads within Google Earth, Google’s desktop based mapping system.


A search in Google Maps on Utica, NY hotel brings up sponsored links at the bottom left, when clicked, up comes with an ad for Best Western or Red Roof Inn. If you click on those icons on the left of their name up comes a large pin. It looks like this (I heavily cropped the image to make it fit):

Google Maps Ad Red Roof Inn

Now, I discussed the process of adding Google Maps icons to your local ads in detail in the past, if you are interested.

But the new part seems to be ads within Google Earth. A search on hotel, Utica, NY, brings up the same sponsored listings in Google Earth. Here is a screen capture:

Google Earth Ad

So I decided to try a search on my company, based on my example above and presto, an sponsored listing in Google Earth for my company:

Google Earth Ad RustyBrick

I wonder when exactly ads were first seen in Google Earth.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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