Google News ‘Lite’ mode app launches for slower internet connections

A new 'lite' mode is available in India for the Google News Android app. It uses one-third of the data of the full mode.

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Google announced a new “lite mode” for the Google News Android app.

This is designed for countries where they have slow mobile internet, typically 2G and 3G mobile connections. This is launching in India, and Google said they will be “rolling this out to other countries in emerging markets in the coming months.”

Here is how it looks:

google-news-lite-mode

The Google News app for Android in full mode, as shown above, “aggregates headlines, images and related content, making it fast and easy for people to find articles they care about,” Google said. But in Lite mode, Google will keep the “headlines and trim the rest of the components down to their essentials so that the app loads more quickly.” Google said it uses less than one-third of the data.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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