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Google opens home service ads to HVAC services and electricians

google home services ads

Google is building out its home service ad offerings. The ads are now available to electricians and HVAC service providers.

The local home service ad product rolled out to the San Francisco Bay area last July. The ads typically show three providers with ratings, phone number and a call to action to send a request.

Users looking for a plumber, locksmith — and now electrician or HVAC provider — can send a contact request to up to three providers through the Google form.

After going through an application and background check process, providers can set up their ad listings in AdWords Express.

Google also announced home service ads are now available in Sacramento.

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About the author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.