Google AI Brief may be the replacement keywords never had
After 15 years of premature obituaries, the keyword may finally have a replacement. Here's why Google AI Brief matters.
Topic: San Francisco Bay Area
The proximity paradox: Beating local SEO’s distance bias
Struggling to rank beyond your map radius? Learn advanced local SEO tactics—entity building, review semantics, and localized content that beat proximity bias.
Structured vs unstructured citations for local SEO
What’s the difference between structured and unstructured citations? Learn how both impact local SEO, visibility, and trust—plus how to optimize them.
Unlock the power of organization schema: A simple step-by-step guide
Learn everything about organization schema, how it improves SEO, boosts visibility in search results, and how to implement it correctly on your website.
Local vs. traditional SEO
Explore the differences between local and traditional SEO.
The restaurateur: A new essential human role in PPC and digital marketing
See how AI is redefining digital marketing and the vital human roles of teacher, doctor, pilot and restaurateur in successful PPC management.
Google’s search quality raters protest for higher pay
Google's search quality raters – the people who help evaluate Google's search results – want a raise.
Why entity search is your competitive advantage
Here's how to leverage entity search and deploy a winning strategy across the organization.
Would you have pursued a four-year degree in PPC or SEO?; Tuesday’s daily brief
And, the Marketoonist provides some perspective on what consumers really care about.
Why did Google release all these updates together?; Tuesday’s daily brief
And, the search community mourns the loss of Russ Jones.
WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH economy.
Google helping to build pilot coronavirus testing website
Engineers are contributing to the project aimed at helping people find nearby drive-through COVID-19 testing sites.
Google asks SMBs if they’ll accept calls from Google Assistant
Google is testing business owner interest in receiving calls from an AI robot.
Google now has 50M Local Guides adding content to Google Maps and Search
The number of Guides has grown by 10x in just one year.
Google home service ads come to the East Coast & open up to more service categories
The local home services ad product is now available in 5 metro areas in the US.
Google opens home service ads to HVAC services and electricians
The local ad product is also now available in Sacramento, CA.
Is Apple About To Launch A Competitor To Google Street View?
Google Street View is a dramatic and sometimes useful feature of Google Maps that helped set it apart from competitors such as Nokia Maps and Bing Maps a few years ago. Now, there’s evidence that Apple may be seeking to create its own version of Street View. The following posting appears on Apple’s site: It […]
San Francisco Advertising Agencies Targeting | Psychographic Hot House
There are any number of reasons one might market to marketers. Perhaps you offer a symbiotic service and seek agency partners or investors. Ad agencies can be fertile territory. Advertising agencies and marketers: Subscribe to publications. Buy conference passes. Purchase apps. License software. And MUCH more. Maybe you’re even an AdWords professional, creative strategist, social […]
Even If A Brand Can’t Do SEO, It Can Still Do Local SEO
Having trouble getting traction for your SEO campaign due to bureaucratic red tape? Columnist Andrew Shotland suggests that you consider thinking local.
SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report Sep 29, 2015 by Search Engine Land Completely updated with the latest industry statistics, developing market trends, new vendor profiles and […]
Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant
The social network is experimenting with a service within Messenger that it believes will make better recommendations than its rivals. M will even complete tasks for people.
Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market
Test enables users to review providers and submit requests to up to three service professionals from the ads.
SearchCap: MetaFilter Filtered By Google, RetailMeNot Debates Panda Reports & Google Drops Authorship
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Drops Authorship Rich Snippets From Search Results. A Bug? For the past 20 minutes, if you search anything on Google, the authorship images, where it shows a picture of the […]
The Local Marketer’s Guide To Apple Maps for iOS7
While the launch of iOS7 has received a ton of press and blogger nitpicking about every last detail, little has been said about how the new version of Apple Maps affects local marketers. I feel like most marketers are still ignoring Apple Maps because it got a lot of Apple Maps Sucks-type press a year […]
SearchCap: The Day In Search, April 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google News Sources Grow 15% In 2012 & Continue To Climb With Patch.com In The Lead After seeing a 15 percent increase in Google News sources last year, a recent study […]
Samsung, Intel Invest In “Anticipatory Search” Startup Expect Labs
Expect Labs, which is a small startup in the San Francisco Bay Area, has a very impressive list of investors. Today the company announced a new funding round, though the figures weren’t disclosed. Investors are the venture or investment arms of Intel, Samsung and Telefonica. Telefonica is the world’s fourth largest telco and owns mobile […]
SearchCap: The Day In Search, December 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Vs. Google Maps: Reality Check Time Google Maps new app is terrific app — although initiating navigation isn’t as intuitive as it might be. But I’ve found that Apple Maps […]
Apple Vs. Google Maps: Reality Check Time
Google Maps new iOS app is terrific — although initiating navigation isn’t as intuitive as it might be. But I’ve found that Apple Maps is as good or nearly as good, at least in the San Francisco Bay Area. I have not had a chance to test maps apps side-by-side in other regions. Here’s what […]
Google Updates Earth For iOS With More 3D, Adds Default City Location To PC Maps
In early June, at its “next dimension” mapping event, Google promised more complete 3D coverage in Google Earth. Yesterday it rolled out new versions of Earth for iOS devices. The list of fully rendered 3D cities includes: “Boulder, Boston, Charlotte, Lawrence (Kan.), Long Beach (Ca.), Los Angeles, Portland (Ore.), San Diego, Santa Cruz, Tampa, Tucson, […]
SearchCap: The Day In Search, June 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Redesigned Mobile Search Experience, “Google Now” And Siri-Like Assistant Buried among the sexy hardware announcements and hair-raising Google Glass demo this morning were some fairly radical changes to the […]
Google Tests New Car Leads Product
Financial services, hotels, flights, products… what’s next for Google’s paid inclusion vertical search engine plans? It appears to be new cars, if a Bay Area test is any indication. The test was first spotted by auto industry publication DealerELITE. If a person has indicated he is in the San Francisco Bay Area, searching on specific […]
Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data
Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage around the world: Yandex . . . has purchased a license for digital maps supplied by the leading global location content provider, NAVTEQ. These digital maps will be used in the development of […]
Google’s “Trusted Photographers” Turns Business Photos Into A Self-Serve Product
Google is hoping to expand its Business Photos product with the launch of a new service called “Trusted Photographers” that essentially makes the process entirely self-service. Local businesses that are interested in having interior photos taken can use the new Business Photos website to find a “trusted photographer.” The business owner and photographer are supposed […]
SearchCap: The Day In Search, November 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Third Party Page Managment Comes To Google+ Google+ pages for brands & businesses were announced last week, and Google has been busy rolling out supporting features. Yesterday, Google began displaying select […]
Google X: A Secret Lab Where Google Plays With Crazy Ideas & Robots
Light bulbs that connect to the internet? Elevators that reach into space? Robots that show up for work in your place? These are a few of about 100 ideas that Google is reportedly toying with inside Google X, the name of a “top-secret lab” somewhere in the Bay Area. The New York Times wrote about […]
With Google Wallet Mobile Payments Era Is Finally Here
For more than a decade people have prophesied the end of cash and credit cards. And for the past two years the drumbeat around mobile payments has grown steadily louder with the adoption of smartphones. Now numerous companies are jockeying to participate in what expected to be a huge market that will eventually generate billions […]
Google Announces Local “Business Photos”
Today at the Social-Loco conference in San Francisco Google’s Doyenne of Local Marissa Mayer formally announced Google Business Photos. This is not a new product but the formalization of an offering that has been available in a more limited way since last year. Google is inviting local businesses in a few cities in the US, […]
SearchCap: The Day In Search, April 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door” There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with […]
Google Offers Taking Signups In New York City, Bay Area & Portland
Google Offers, the company’s not-so-secret coupon program, is taking signups in three areas: New York City, San Francisco/Oakland and Portland, Oregon. Users can subscribe to get discounts via email in any or all of those available cities. After signing up, Google’s confirmation promises “regular emails” — which sounds like not necessarily “daily” — with discounts […]