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    Google Posts testing different design and functional treatments in the search results

    Have you seen a new look for Google Posts in Google search results? Well, you are not alone.

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    Google is testing new variations of how it shows Google Posts from local businesses in the search results. In the past week, we’ve seen three different variations of layouts and functionality around how these Google Posts are displayed when a Google local knowledge panel is returned in the Google search results.

    1. Google Posts with an image box grid carousel format, spotted first by Petra Kraft on Twitter:

    Google Posts Ui 1528111962

    2. Google Posts with a minimalistic view, asking the searcher to view previous posts on Google, spotted by Ellen Edmands on Twitter:

    Google Posts Ui2 1528112051

    3. Google posts with a carousel look, not too different from the normal mobile view look, but with more detail on the white knowledge panel interface. This was spotted by Mike Blumenthal and posted on his blog:

    Google Posts Ui3 1528112026


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    About the Author

    Barry Schwartz
    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

    Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.