Google tests showing two Shopping ad carousels on mobile

The test features Google's Showcase Shopping ads and traditional product listing ads on one result.

Chat with SearchBot

Google Shopping Cart 2016a Ss 1920

In a new test, Google is running its two types of Shopping ads in one search result.

A carousel of standard product listing ads appears at the top of the mobile search result. Below that is a carousel of Showcase Shopping ads. The test was spotted by The SEM Post.

The screen shot below shows the test running on mobile on a search for “engagement rings.”

Google Shopping Pla And Showcase Carousels

A Google test shows a carousel of standard product listing ads and then a carousel of Showcase Shopping ads below it.

The second carousel, labeled “Shop by store,” features Showcase Shopping ads. Instead of linking to individual products on the advertisers’ websites — like the traditional product listings ads above — Showcase ads bring up a Google-hosted page of a collection of related products from the retailer.

Showcase Shopping Ad Retailer Page

A retailer’s Google-hosted landing page for Showcase Shopping ads

Showcase Shopping ads were designed to run on broad commercial queries, like “engagement rings,” so it’s interesting to see the search engine running a test of both ad types. I have not been able to replicate it. We’ve reached out to Google for comment and will update with any response here.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About the author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.