Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues

In case there is anyone out there in search of more election news, Google has added a new tool to its set of voting features with the launch of the Google Trends Election Hub.

Offering a deep dive into this year’s election-related search trends across the US, Google’s new site features real-time reports on president and vice president candidate search queries, in addition to search data around political issues by state and county.

The home page for the Google Election Trends Hub has links to each of the presidential candidates to see search trends by state along with a list of related queries.

The hub’s home page also has a chart graphing national search interest in each candidate over the previous week, as well as links to daily state-by-state search interests, voter registration searches and the top election issue-related searches by state during the past week.

There are also charts graphing the number of “Vote for [presidential candidate]” searches during the past week, and searches for “how to vote,” which Google reports is at its highest rate ever.

The Google Election Hub includes county-level data — a first for Google: “For instance, while the economy is the most searched issue on average across the swing state of Florida, immigration is more searched in southern counties in the state.”

Google has added a YouTube election map to show how many people are watching Clinton videos versus Trump videos by state.

According to Google, this year’s election related searches are up 240 percent over this time preceding 2012’s Election Day.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.