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    Google updates YouTube and Discover Feed ad requirements

    Google says the update improves the clarity and readability of its YouTube and Discover Feed ad requirements

    Google updated the YouTube and Discover Feed ad requirements to make the policy easier for advertisers to understand.

    The company says the changes are editorial only and do not affect how the policy is enforced.

    What’s happening. Google revised the language and formatting of the YouTube and Discover Feed ad requirements this month to improve clarity and readability.

    According to Google, the update is intended to provide clearer guidance for advertisers and does not introduce any new requirements or enforcement changes.

    Why we care. Advertisers don’t need to take action, but the refreshed documentation may make it easier to interpret the policy and ensure ads comply with existing requirements.

    Bottom line. Google’s latest policy update improves the wording, not the rules, for YouTube and Discover Feed ads.


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    About the Author

    Anu Adegbola
    Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

    In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPC Live The Podcast.
    She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.