Google Discover to become a proactive, hyper-personalized concierge experience
A new Google job opening hints that Google Discover may change from being a feed of content to a personal concierge.
Topic: Google Discover
Google testing “Dive deeper” for Google Discover – it’s not good for publishers
Robby Stein from Google said "we're experimenting with a new way to make exploring a topic and discovering related web content easier in Discover."
Google updates Search profiles with design update, lower subscriber requirements and single login
Good news for publishers, you can manage multiple profiles from one login.
Google Search Console AI performance reports and Search generative AI control rolling out globally
After a few months of slowing rolling out these features, everyone should soon have access to them.
Moving from Google Display to Demand Gen: What you’ll lose and gain
New inventory and AI-powered creative come with trade-offs. See which controls and capabilities change in Demand Gen.
Google’s Discover job posting confirms what the feed already shows
A single Google Careers listing sheds rare light on Discover's recommendation system, reinforcing research into candidate selection and user affinity.
Google tests channel prioritization controls for Performance Max
Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.
Google Discover lets you customize your feed using conversational search
Google said this helps you customize your Discover feed "with content that genuinely matches what you care about right now."
Google updates YouTube and Discover Feed ad requirements
Google says the update improves the clarity and readability of its YouTube and Discover Feed ad requirements
How to launch a news publication that earns visibility in Google
A six-month case study reveals what helped a new publication earn visibility in Google Search, AI Overviews, Google News, and Top Stories.
Google Search Console Platform properties are now globally live
Plus, Google released new help documentation on how to analyze the social and video data.
Google expands AI ad disclosures across Search, YouTube, Discover
Google will show whether ad creative was created or edited with AI. The AI-made ad disclosures are rolling out worldwide.
Google adds Channel Diagnostics to Performance Max
Google's Channel Diagnostics for PMax, helps advertisers identify missing or disapproved assets that could limit performance.
Google Search now sends searchers directly to publisher-hosted AMP pages
Google will continue to support the open-source AMPhtml format, the company told me.
How to win competitor traffic with Demand Gen and negative-intent conquesting
Traditional competitor campaigns can be expensive and ineffective. These alternatives help you reach buyers more efficiently.
Tailor Your Feed: The Google Discover fan-out that surfaces niche sites
Here's why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.
What breaks when content operations scale
Content businesses thrive when economics, systems, and editorial judgment reinforce one another. They struggle when those forces drift apart.
Headline formats and Google Discover: What 3.4 million articles reveal
This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.
Google introduces Search profiles within Google Discover
These are enhanced publisher landing pages, where you can follow the publisher, see the publishers latest articles, videos and social posts all in one place.
Google folds Display Ads into Demand Gen campaigns
Google is giving Display ads advertisers access to broader reach, AI-powered optimization and newer Demand Gen features.
How Google Discover publisher profiles work and why they matter
A deeper look at the profile features, eligibility patterns, and optimization opportunities shaping visibility in Discover.
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
Google Discover performance reporting bug in Search Console
You may notice a decrease in clicks and impressions between May 7th and May 8th, it is a reporting bug only.
How soft 404s and indexing issues caused a 90% traffic collapse
When Google stops indexing your pages, traffic can vanish fast. Here’s how one publisher reversed the decline after a migration went wrong.
How to measure Demand Gen creative impact with asset uplift tests
Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.
YouTube & Discover political ad rules updated
Google clarifies election ads are exempt from placement rules but still follow Google Ads policies.
Google Discover and the content discovery revolution transforming digital marketing
Google Discover is a personalized content feed that surfaces articles without a search. Learn how it works, where it appears, and how to optimize content for Discover traffic.
Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers
Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.
Small publisher search traffic fell 60% over two years: Data
Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.
Google uses both schema.org markup and og:image meta tag for thumbnails in Google Search and Discover
Google clarified this within its Google image best practices and Google Discover documentation.
How to increase Google Discover traffic with technical fixes
Discover traffic is shifting toward social posts and AI summaries. Learn which publisher, image, and author signals still drive visibility.
Google February 2026 Discover core update is now complete
After a 21-day rollout, the Discover-only shift favors U.S. publishers, boosts local expertise, and reduces clickbait.
How Google Discover qualifies, ranks, and filters content: Research
New SDK findings reveal why some pages never reach ranking, how pCTR predicts clicks, and why images and recency drive Discover traffic.
How to optimize news content for today’s social-first Google SERP
Google now blends social posts, short-form video, and AI into news results. Adapt your strategy for visibility across SERP features and Discover.
Google releases February 2026 Discover core update
Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and clickbait content.
Google adds Maps to Demand Gen channel controls
Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone placement.
Google Discover now less aligned with search rankings
This seems like a change to what content Google prioritizes for the Google Discover feed.
Google Discover pushing users into AI Mode
When you read an article from Discover, Google wants you to switch to AI Mode. This also applies to any page you open in Google's Android app.
Google Daily Hub: Anatomy of an overambitious system shaping the future of search
Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the system’s complexity.
The Google Ads Demand Gen playbook
Here's how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.