Google Retires Its Web Search API

Google announced it has retired its Web Search API this morning, recommending developers use the Custom Search API in its place.

[blockquote cite=”Google Developers Blog”]On November 1, 2010, we announced the deprecation of the Web Search API. As our policy at the time, we supported the API for a three year period (and beyond), but as all things come to an end, so has its deprecation window.[/blockquote]

Google noted the Customer Search API has a free quota of 100 queries per day.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.