Google’s Mobile Search Adds “Open Now” Filter

When you’re on the move, there’s often no sense finding local businesses that are closed. That’s the impetus behind a new feature that Google has added to the iPhone and Android-powered devices: a tool to filter results that are open now. After doing a search, the new “Show only businesses open now” filter shows up […]

News

When you’re on the move, there’s often no sense finding local businesses that are closed. That’s the impetus behind a new feature that Google has added to the iPhone and Android-powered devices: a tool to filter results that are open now.

google-mobile

After doing a search, the new “Show only businesses open now” filter shows up above the search results. After clicking to use the filter, the corresponding search results also include the hours that each business is open. (They also include a disclaimer warning searchers that the information might not be accurate.)

It’s a useful tool, but somewhat limited by Google’s ability to get exact hours of local businesses — which means businesses that have taken the time to claim their Google Places listing and include what times they’re open get a little benefit over those that haven’t.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Get the newsletter search marketers rely on.