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Google’s YouTube & CBS Deal Caves?

Possible YouTube deal with CBS unravels – report from Reuters cites the Wall Street Journal reporting that CBS and Google have been in discussions to form some sort of agreement over displaying CBS’s video content at YouTube. The article says the “two companies had been closing in on a multi-year deal” and included in the discussions are negotiations to work out a deal with CBS’s radio advertisements. It appears that Google and CBS could not come to an agreement and they will likely only work together on “more modest initiatives.”

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.