Hitwise: Bing Both Grows & Drops In June; Google Still Tops

Just in from Hitwise, the first month-to-month figures since the launch of Bing. And the figures show Bing has both gained and dropped in the same month. Confusing? Yes it is!

Here are the month-to-month figures, percentage of searches each search engine handled in the United States:

You can see that from May to June, Google’s up to 74.04%. Yahoo’s up, to 16.19%. And Bing? Down! It dropped from 5.64% in May to 5.25% in June.

Despite this, Hitwise put out its emailed release saying “Bing Growing at 25 Percent Rate in June 2009.” How’s that work? Let’s go to the second chart, week-by-week growth in May:

Here you can see that in the beginning of the month, Bing had a 4.3% share. By the end, it had risen to 6.71% share. Over the month, Hitwise says this is a 25% gain.

The question is, will Bing maintain that type of share through an entire month? We’ll know when July figures come out. The bigger question is whether Bing will maintain that type of share when Microsoft’s ad spending ramps down.

Meanwhile, over at Mashable, there’s been plenty of buzz over the fact that Bing is “now” bigger than Digg, Twitter or CNN. That lacks the proper perspective. Look at this chart:

That shows Live.com having more traffic than two of those players (and yes, it also has more than CNN, too). Live.com was Bing. IE, “Bing” has always been bigger than those other players, it seems.

For some more prespective on the early numbers, see my past post, Bing: comScore sees Gains; Compete Sees Same Old, Same Old

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.