Ecommerce

Independence Day USA Google Logo Delivers An Animated Short Set To “Stars & Stripes Forever”

July 4 2014 Google LogoToday’s Google logo marks the July 4th holiday with an animated short of a marching band performing John Philip Sousa’s patriotic “Stars and Stripes Forever.”

The logo was designed by Google Doodler Betsy Bauer, with art direction mimicking the classic 1950s cartoons created by the UPA Animation Studio – the same studio that gave us the Mr. Magoo cartoon series.

Bauer says she wanted to make sure the logo’s “story” felt sweet and and sincere, but still celebrated Independence Day.

“When I was a toddler, my dad was a high school band director and baritone player in a couple of community ensembles. I have a lot of fond childhood memories of chasing fireflies during lawn concerts on town squares,” says Bauer, “I was incredibly excited to be able to combine two of the greatest influences in my life into this doodle – hand drawn animation and marching band.”

Google noted the rendition of “Start and Stripes Forever” used in the logo was performed by the US Marine Marching Band.

YouTube user Michael Schiller shared the following video of the logo:

Explore more on

Flag of the United States Google Google Doodle Independence Day YouTube
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.