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Infographic: How Much Does SEO Cost?

Search Engine Land Infographics on January 24, 2012 at 1:00 pm

How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject.

Over 500 people and companies who offer search engine optimization services were asked about how their models. Turns out, it’s most common to charge $100 to $150 per hour, in the US. But by-the-hour consulting is only one of four nearly co-equal ways of charging.

Also popular is project-based pricing, where the average price is between $2,500 to $5,000, in the US. That’s also the same average price for those who buy on a monthly retainer basis. Fixed prices on a contract basis is also a popular way that SEO is sold, but no averages were provided.

The survey was conducted by SEOmoz and compiled into the infographic below by AYTM:

Want the infographic for yourself? You’ll find it, along with more details about the survey and findings, at SEOmoz here: SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models.

Need to learn more about SEO? Then be sure to see our list of resources, including a background video, on our What Is SEO / Search Engine Optimization? page.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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Search Engine Land Infographics

Editorially curated infographics with top quality content and information about SEO, SEM, Search Engine usage and other stats related to the search marketing industry. Check out more digital marketing infographics at our sister site, Marketing Land.