Editorially curated infographics with top quality content and information about SEO, SEM, Search Engine usage and other stats related to the search marketing industry.
Call it mobilegeddon,mobilepocalyse, mobocalypse or mopocalypse, Google’s big update on April 21 that will reward mobile-friendly pages is coming. If you’re not mobile-friendly, you could find some ranking drops. How to prepare? The folks at Nine Hertz have created an infographic with lots of helpful mobile SEO advice. For more about the coming update, see these articles […]
What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed information? How about an infographic rundown, as we close out the year? Produced by the folks at E2M Solutions, the infographic covers a number of important updates and other developments relating to Google […]
Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard to keep up. Google has multiple SERPs, with some elements that may only appear if your search is deemed especially local, or shopping-oriented or perhaps if Google thinks it has a direct answer. […]
Global ad spend is positive for the fourth quarter in a row, versus the same time the previous year. The same is true for click volume, impressions and clickthrough rates. And EMEA — the Europe, Middle East and Africa region — has the highest cost-per-click rate in the world. These stats and more come from […]
The folks at SearchMetrics have released their SEO ranking factors for 2013. This is their ranking correlation study they worked on for the past 3-months, right after the second-generation Penguin update was pushed out by Google. Want to understand everything that was in it? They’ve got an infographic for that (click to enlarge): The key […]
If you want to always be closing, then you need to always be testing, a long-standing mantra (and title of a popular book) in the search marketing space. When it comes to search ads, always be testing means trying out variations of ad copy to see which works best. Feeling like you’re out of ideas […]
Mention Google and mobile together, and Google’s Android mobile operating system probably comes to mind. But Google’s mobile world is much larger than Android. It includes everything from ads, to offers, to apps like Google Now and yes, even Google Glass. The folks at WordStream have put together an excellent infographic covering 20 different ways that […]
If you want to succeed with gaining search traffic through SEO, building links is one of the most important ranking factors that can help you. But go too far, and the search police might crack down on you. How do you avoid a disaster? To help, the folks at DNA created a “Link Apocalypse” infographic summarizing some recent missteps […]
So you want to be an SEO? Try moving to New York, San Francisco or Los Angeles, which have the most job postings. Being an SEO might lead to bigger things, too, as the skill is listed as part of jobs such as “marketing manager” and “director of marketing.” These stats come from an infographic […]
It’s been just over a year since Apple’s Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn’t cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from […]
Google carries billions of ads each year, but it’s not anything goes. The company seeks to stop “bad ads” that might push illegal products or harmful goods. A new infographic from Google, out as part of Cybersecurity Awareness Month, covers the process. The infographic explains that 134 million ads from 824,000 advertisers were stopped last year, […]
SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead? 1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years. The infographic is from SEO Book and is interesting in that rather than taking […]
Good SEO begins with good keyword research. After all, if you don’t know the ways people are seeking your content, it’s pretty hard to ensure that your content “speaks” to them using the words they search for. The folks at Promodo have an infographic outlining some key parts of the keyword research process. Understanding that […]
Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter. Ranking On Google: The SEO Way For those unfamiliar, the process of […]
Rich snippets are a way that Google provides more information about a web page than standard short text descriptions. Number of stars for a review, business location, video images, price ranges, event times and more might all be shown. How do you get rich descriptions? Google might do it naturally for your site, but there […]
With worries of “over-optimization” on the minds of many SEOs right now, it’s a good time to remember that it’s long been good advice in search engine optimization never to do anything to an extreme. Cue the concept of “Goldilocks SEO,” which SEO Book introduced in the form of a good infographic fairly recently. Want the […]
Looking for a job doing SEM / PPC work? As with SEO, New York is the leading city based on job volume. But Chicago takes the second spot, unlike LA which leads second with SEO jobs. San Jose, Austin and Seattle are other leading cities. Those doing paid search earn anywhere from $35,000 to $131,000. The stats […]
One year ago, Google launched its “Panda Update” designed to filter low quality or “thin” content from its top search results. Below, our infographic produced in conjunction with BlueGlass covers how Panda works, what it impacted and the various updates from Panda 1.0 through Panda 3.2 that have happened along the way. After the infographic, […]
How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject. Over 500 people and companies who offer search engine optimization services were asked about how their models. Turns out, it’s most common to charge $100 […]
Thinking about being found the old-fashioned yet high-tech way, a coupon through a daily deals service? Stats say these may bring in new business but not necessarily repeat customers. Consumers do like them, nearly half online use the sites and of those, 60% get emailed offers from two or more per day. The people at […]
New York City is the capital of SEO, with Los Angeles just behind, based on job volume measured in those cities. Those working in SEO earn anywhere between $27,000 to $148,000 per year. The lowest pay goes, ironically, to those who often do the most important job in gaining rankings: link builders. These stats and […]
Google’s hiring process is pretty infamous. Multiple interviews. Sign-off at the very top. And those crazy interview questions! It’s a wonder that anyone gets a job. The folks at Jobvine have put together an infographic illustrating the hiring process at Google, along with some interesting employment stats about the company, including salaries and growth in employees, […]
The busy shopping days of Black Friday and Cyber Monday are almost upon us. If last year is a guide, retailers have upped their search advertising, shopping by mobile phone will rise, women will be doing most of the online shopping searching and shoppers are after offers, promotions and especially free shipping. Audience targeting service […]
Black Friday is only three days away, and some people are already camping out in front of stores. Judging from Foursquare check-ins from last year in the US, peak shopping will happen at 2pm, Target & Best Buy will be swamped and department stores will be busiest. These stats and more from an infographic that […]
With the holiday shopping season about to begin — “Black Friday” this week and “Cyber Monday” next week — it’s a good time for online merchants to ensure they’re not going to suffer from the dreaded abandoned shopping cart syndrome. The cure for that disease? The folks at testing service Monetate have created an infographic […]
You see them more and more, those funny looking QR codes that deliver up information to your smartphone when you scan them. They’re most used in paper publications, most scanned by those 25-34 and nearly half that use them did so to get discounts. More stats below, in this infographic from TopSEOLiverpool.co.uk: Want the infographic […]
Pay the most money, and you can get your text-only ad to be number one on Google, right? The Google AdWords system is far more complicated than that. A good “Quality Score” gives an edge to advertisers, even if they aren’t the highest bidder. “Ad Extensions” mean that ads can show pictures, maps, ratings and […]
Today being Wednesday, the odds are better than any other day you’ll share this post with someone else. Or so say the stats from social sharing service AddThis, one of several it compiled into an infographic. Other interesting stats? People tend to share the most around 9:30 Eastern Time (so we cunningly timed this post for […]
Three hot areas of marketing are social, local and mobile. There’s even a name for the collision of all three: SoLoMo. Nielsen and NM Incite have created infographics with interesting figures in each area. Parents turn out to be big on social media. Nearly half of visitors to local deals sites recommend those sites. Smartphone users […]
What has the biggest impact on lead generation? A new survey finds SEO beats PPC and social media. But PPC still gets more budget for those targeting consumers over SEO, and lest anyone believe social media is a waste of time, more than half have closed leads from social media channels. These stats, along with […]
How big is Google compared to competitors Bing and Yahoo — and can they catch it? One metric is the number of searches each search engine handles in a given month. Search Engine Journal created a nice infographic charting these figures over the past few years. It highlights Bing’s climb, mostly at Yahoo’s expense: Want […]
Social discovery service StumbleUpon has released a new infographic looking at the “half-life” of content shared via its service versus Twitter and Facebook. Rather than being visible for only a few hours, StumbleUpon’s chart argues that content shared on its network gets attention for days. While the infographic comes from StumbleUpon, and so you’d expect […]
The introduction of the iPad last year sparked a new revolution in how people tap into the web, using tablet computers. A new report from Pew Research, which we covered today, shows that one of the most popular uses is for reading news. Below, some additional stats from the report, in infographic form: Want the […]
Local search is big business and big opportunity. How big? The folks at MDG Advertising have produced a “Local Search Evolved” infographic with statistics and info about the subject that you might find interesting: Want the infographic for yourself? You’ll find it here: Infographic: Local Search Evolved.
How does content help with SEO efforts? The folks at Brafton have produced a “Why Content For SEO” infographic with lots of stats and information about the topic that you might find interesting: Want the infographic for yourself? You’ll find it here: Infographic: Why Content for SEO?